We aggregate online content into mobile sites and embed them into print with a community-moderated discussion using QR Codes. We unite activity from multiple networks into a single mobile site. We’ve integrated content from blogs, Twitter, YouTube, Facebook, Pintrest, eBay, Reddit and more. We’re adding new features quickly.
Why will it work?
Flare Code will work because it adds value to digital content and the print media it’s attached to by removing the limitations of both. Organizations and individuals are looking for a way to bridge all of the communicating they are doing online into the real world and we’ve built a quicker way to do this than ever before. We’ve also created the quickest way to build a website in general. Without coding or creating any additional content, Flare Code can be used to build a website automatically that looks great and mobile and traditional web. Our business model is developed and our concept is proven.
Who is working on it? We have a talented team of two journalist cofounders that were named Kiplinger Magazine’s “Entrepreneurs of the Month”, a designer and five programmers that are passionate about our work. We have been working together for more than a year and are now improving our product very quickly. We have won several awards for our work. Most of the team has equity in the company and we have been able to develop the product for drastically less than would have been possible elsewhere. This funding would help us expand our team and bring existing members on full time.
What part of the project have you already built?
The 1.0 version of our product was recently released. Anyone can join our site and build a Flare with unlimited static content, links and feeds from Twitter, YouTube, and RSS (Facebook, Tumblr, Ebay, Pintrest, etc.) to their pages with more on the way. Flares update automatically, look great on mobile and traditional web and are easy to build.
The company has a developed business model, a clear path to sustainability and an advisory board with executive experience from sites like Digg and Imgur. This funding will help us meet identified needs to better serve media organizations and communicators in general.
Is anyone doing something like this now and how is your project different?
There are others automating mobile site production but they are simple tools. Our “Codes” are networked and can always be commented on. We remain simple to use without limiting functionality
How would you sustain the project? Flare Code will sell some of our functionality as premium content that will cost a few dollars to use. New themes, analytics reports, contact information and the ability to make purchases will cost a few dollars and are particularly targeted at businesses looking to make money with our product.
